As you may know, I just released my newest book, Optimize Your Productivity: The Counterintuitive Approach to Get More Done in Less Time (Today). Productivity appears to be a hot topic these days. But what exactly is productivity, and why would productivity improvement benefit us?

I view productivity as “personally accomplishing required (or desired) tasks; or ensuring that identified tasks get accomplished, even if not done personally – in the least amount of time possible.” I offer a more detailed explanation of productivity inside the book, but as a start, we can view productivity as a process to get more done (however it gets done – legally and ethically, of course) in less time. Therefore, the idea is not simply to get more done, but to increase the rate, or efficiency, that we can get things done; this will give us more time to add in the things we want in our lives – time with family or friends, availability to pursue hobbies, leisure time, or increased capacity to pursue more work, if desired, for financial or preferential reasons.

The next question is: how exactly can we increase the rate or efficiency that we can get things done? The unique aspect of my new book is that it takes a different approach by using simple engineering principles as a logical framework for self-improvement. Essentially we can make analogies between chemical/mechanical efficiency and human efficiency; we can apply the engineering principles we would use to improve a system in the field, such as in a manufacturing plant, to humans instead. Therefore, we can focus on you as a system to engineer – to optimize. By identifying you as the system to optimize, we take a first step in refining your productivity, just as we would do the same by identifying a specific unit or system in the engineering field. (You may be familiar with my previous work, Optimize for Victory, where I introduced the concept of applying engineering principles to life.)

While it initially may sound mechanical to use engineering principles as applied to humans, the key aspect of Optimize Your Productivity is that your specific person is considered. As we learn to optimize your productivity approach, your specific preferences, traits, and who you are – all important facts and attributes of the system we are optimizing – will be accounted for in the process. Therefore, we can have the best of both worlds – a reliable system to improve your productivity, without sacrificing or “shocking” your system, since drastic changes are often unsustainable in self-improvement. It’s unrealistic for me to tell you, “Live your life exactly this way and you’ll be more productive,” but it is absolutely realistic for me to give you a framework that you can work with, and implement and customize quickly.

Considering your person – your attributes – and working with your individuality is exactly what makes this book’s approach to productivity counterintuitive, instead of commanding you to follow a specific sequence to get things done.

(Note that the book includes supplemental worksheets to help you factor in your personal attributes during the process).


How The Book is Structured

While many books often take the approach of offering many anecdotes to illustrate a point, I take a more streamlined approach in this book. The assumption is that you’re looking to become more productive and efficient – and most likely need the time for other things in your life. Therefore, while I include references and anecdotes, this book is predominantly set up so that it’s easy for you to read and implement. On that note, if you are seeking to overcome a pressing time management issue this very moment, I would suggest checking out the “Quickstart Guide” in the Appendix A: Quickstart Guide. If you can afford to wait a little longer, however, it might be best to read this book in its entirety.

Chapter 1 lays out the foundation of productivity optimization. The causal factors that impact productivity, and the corresponding action steps you can take, are then discussed in Chapters 2 through 8. Chapter 9 focuses on advanced productivity techniques, using the foundation that was set in Chapters 1 through 8. The book is structured as follows:

  1. Where to Start
  2. Driving Factor
  3. Energy
  4. Neuroscience Considerations
  5. Anticipatory Thinking
  6. Time and Efficiency Management
  7. Goal Setting
  8. Prioritization
  9. Advanced Productivity Techniques
  10. Productivity, Optimized
  11. Appendix A: Quickstart Guide
  12. Appendix B: App Guide
  13. Appendix C: List of Additional Resources

There is a brief App guide in the Appendix. It’s important to note that the focus of the book is not “hack” or “app” based, however; we delve into the deeper issues and perform root-cause analysis. Once you understand the fundamentals of productivity, and factor in your personal attributes, you can design a system that works for you. Only then can you incorporate any apps that complement your system as you see fit. While I appreciate technology, I also value the importance of understanding fundamentals first, before trying to put a “band-aid” on top of an issue.


To learn more about how you can optimize your productivity, and to download a free Kindle version of the book (through April 23, 2016), please visit: